Brand With Us: Affinity

Build your fleet business with this cost-effective, proven program.

The opportunity is right here, right now. The Affinity Card program is a merchant’s solution to a comprehensive, branded fleet card program without the added time and costs associated with most proprietary card programs.

The Affinity Card program from Wright Express® enables you to offer a nationally accepted fleet card — branded with your logo — to all your commercial customers. It’s these fleets that drive sales and build brand loyalty to your business. This loyalty leads to more overall business, as they will become frequent customers for both work and personal use.

You keep doing what you do best, and we’ll help take care of the rest.

With the Affinity program, you continue to focus your time, energy, and resources on your business… not your fleet card program. Wright Express will handle all the back office operations including billing, reporting, card issuance, 24/7 toll-free customer service, and online account access. And, Wright Express will take responsibility for your credit and receivables, so you’ll be able to grow and reinvest in your business.

The bottom line is: fleet business will build your business. Tap into the unmatched experience and expertise of Wright Express, a leading provider of payment processing and information management services to the U.S. commercial and government vehicle fleet industry, and find out how the Affinity Card Program can help you go further.

So, what’s in it for your business? Here’s what…

Effortless Administration — Wright Express handles all back-office operations from accounts receivable, billing and reporting to credit collection and customer service. The Affinity Card program can integrate with existing back-office applications and processes, providing accurate daily settlement and accounting information unmatched in the industry.

Enhanced Brand Loyalty — A fleet card customized with a company logo helps establish brand loyalty. Loyalty helps drive sales. And, research shows fleet drivers are more likely to visit the same stations for both work and personal use.

Unmatched Value — The Affinity Card program offers a comprehensive, industry-leading fleet card program with sophisticated tools for both fleets and merchants — all at a low price for companies who seek value and do not need extensive customization.

Marketing & Sales Expertise — Wright Express offers you proven marketing and sales tools to help grow your fleet business. We know precisely where to focus our efforts to achieve your business goals through targeted acquisition and retention programs.

And, here’s what your fleet customers get.

Expense Control

Key Purchase Information — At the point of sale, we collect all the information your fleet customers need to make informed management decisions — date, time, location, odometer reading, driver name, product type, unit and cost per unit, and total cost, plus vehicle performance with miles per gallon and cost per mile.

Cost Tracking — Detailed purchase activity reports help your fleet customers, monitor driver activity and fuel performance, catch discrepancies and set fleet purchasing policies.

Exception Reporting — Customers can choose the exceptions they want to track and set their own parameters. Each month they can spot irregularities at a glance on their exception report or they can access the information online at any time. We can even send a Purchase Alert email notification so they can address potential problems or misuse quickly.

Authorization Control — Help prevent unauthorized purchases with Authorization Controls by setting card limits such as number of transactions per day.

Security

POS Prompts — Drivers must provide an authorized driver identification number and the vehicle’s odometer reading in order to make a purchase.

Customer Service — Your customers have peace of mind knowing that our knowledgeable and experiences representatives are available around the clock.

Flexibility

Payment Options —Fleet customers get a choice of payment options, including daily payments by electronic fund transfer, or weekly or monthly by check or electronic funds transfer.

Tax Exemption — We can bill your customers net of taxes on applicable fuel purchases at participating locations and provide full reporting of the purchase data and tax exemption.

Real-time Data Access — Through WEXOnline®, your customers can access their account information real time via the Internet. Online Electronic Bill Presentment allows customers more time to process and pay invoices.

Convenience — Wright Express Affinity cards are accepted at over 90% of the nation's retail fuel locations.

The Affinity Card program offers Zip Select™. The Zip Select feature limits acceptance of your cards to your fueling locations within your local areas. In the event your customers need additional retail fuel coverage outside your store areas, the card is also accepted nationwide at more than 140,000 fueling locations. Drivers are covered, no matter where they travel.

These features and many more make the Affinity Card program from Wright Express a great tool to build sales and expand your fleet portfolio. To find out more about starting your own Affinity program, please fill out the information request form.