Brand With Us: Cobrand

The Cobrand fleet card program from Wright Express is designed for businesses such as leasing companies and vehicle manufacturers or service merchants that already offer vehicle related services, but want to expand their services to include a fleet card offering. The Cobrand card was developed to help you attract more fleets through broader card capabilities, but outsource most or all of the back office operations.

The Cobrand program taps Wright Express, a leading provider of payment processing and information management services to the U.S. commercial and government vehicle fleet industry, for its expertise in service, transaction processing and fleet marketing. Each Cobrand card features your logo and the Wright Express mark.

Through Wright Express, you can offer sophisticated purchase controls, data collection and reporting tools that allow fleet managers to more efficiently and economically manage their fleets.

The Cobrand program features two distinct options: partner-billed or fleet-billed. The appropriate choice depends on your preference and existing capabilities. With the partner-billed option, you maintain your credit relationship with fleets through billing, service and risk management while Wright Express handles data collection, transaction processing and reporting.

With the fleet-billed option, Wright Express also assumes the additional responsibility of managing the credit relationship, including service, billing and receivables.

The Wright Express Cobrand program provides a solution to companies seeking to offer a Cobranded card to build sales and expand fleet portfolios.

Cobrand Partner Benefits:

Effortless Administration–Wright Express handles all back office operations from accounts receivable, billing and reporting to credit collection and customer service. The program can integrate with existing back office applications and processes to provide accurate daily settlement and accounting information that is unmatched in the industry.

Advanced Internet Management–WEXOnline® is an Internet-based account management tool allowing you to review and analyze their portfolio or a single fleet customer. WEXOnline® can be integrated, through portal technology, with your existing online management tools.

Increased Market Visibility–A branded fleet card helps increase customer loyalty and awareness and enables more targeted market opportunities.

Sales and Marketing Expertise–Wright Express is ready to put its marketing knowledge and sales expertise to work for you - to maximize the success of your fleet program over the long term with cost effective, comprehensive and proven strategies to close prospects.

Detailed Reports–Wright Express provides detailed information regarding site and customer sales, allowing partners to quickly analyze their business and make the necessary adjustments to boost sales and efficiency.

Dedicated Support–Each partner has a dedicated support team, including an account representative, credit manager and implementation manager.

Flexible Pricing–The customizable Cobrand program allows partners to develop flexible pricing strategies and targeted marketing strategies.

Superior Customer Service–Wright Express offers world-class service to partners and their fleets around the clock.

Unlimited Expansion–Cobrand flexibility allows partners to build relationships with suppliers outside their marketing area who can serve fleet customers under their program.

Fleet Features Include:

Expense Control

• Key Purchase Information — At the point of sale, we collect all the information your fleet customers need to make informed management decisions — date, time, location, odometer reading, driver name, product type, unit and cost per unit, and total cost.
  
• Cost Tracking — Detailed purchase activity reports help your fleet customers monitor driver activity, fuel performance, catch discrepancies and set fleet purchasing policies.
  
• Purchase Alerts — Customers can choose the exceptions they want to track and we deliver an email notification so they can address potential problems or misuse quickly.
  
• Authorization Control — Helps prevent unauthorized purchases with Authorization Controls by setting card limits such as number of transactions per day.

Security

• POS Prompts — Drivers must provide an authorized driver identification number and the vehicle’s odometer reading in order to make a purchase.
  
• Customer Service — Your customers have peace of mind knowing that our knowledgeable and experienced representatives are available around the clock.

Flexibility

• Payment Options —Daily, weekly, or monthly by check or electronic funds transfer.
  
• Tax Exemption — We can bill your qualified customers net of taxes on applicable fuel purchases at participating locations and provide full reporting of the purchase data and tax exemption.
  
• Real-time Data Access — Through WEXOnline®, your customers can access their account information in real time via the Internet. Online Electronic Bill Presentment allows customers more time to process and pay invoices.

Convenience–Wright Express Cobrand cards are accepted at over 90% of the nation's retail fueling locations.

These features and many more make the Cobrand program from Wright Express a powerful fleet card solution.

To find out more about starting your own Cobrand program, contact us via email at brandwithus@wrightexpress.com or simply call 1-866-230-1635.