Brand With Us: Private Label

Maybe you offer credit to select company fleets through house accounts. Perhaps you even offer your own fleet card program – or simply wish you did. Whatever the case, the Wright Express private label fleet card program is a proven way to drive more fleet business to your network of stores, build customer loyalty and increase non-fuel purchases. Because you’ll be offering a card that carries your brand and your brand alone, for use only at your stores.

Yet it will be backed by Wright Express’ award-winning technology and industry-leading back-end systems – from transaction processing and receivables management to billing and customer service. Not to mention the support of our Partner Services Marketing Team, which can help you tap into proven programs to target your market, attract new customers and retain existing customers.

Key Merchant Benefits Include:

• FEWER RESTRICTIONS — No franchise fees or geographic restrictions.
• GREATER CONTROL — You retain ownership of the customer list and set some pricing.
• EFFORTLESS ADMINISTRATION — Wright Express handles all back-office operations from accounts receivable, billing and reporting to credit collection and customer service. The program will integrate with your existing back office applications and processes, providing accurate daily settlement and accounting information.
• UNMATCHED INTERNET TOOLS— Wright Express offers the most advanced Internet-based account management program in the business. The program allows fleets to manage their accounts in real time, view transactions as they post and run detailed reports all from a single, integrated platform.
• SALES AND MARKETING EXPERTISE — Wright Express is ready to put its marketing knowledge and expertise to work for you — to maximize the success of your fleet program over the long term with comprehensive, cost-effective and proven strategies.
• FLEXIBLE PRICING — The customizable private label program allows you to develop flexible pricing strategies and targeted marketing strategies.
• DAILY SETTLEMENT — We increase your cash flow by paying you daily for transactions.
• DEDICATED SUPPORT —You will have a dedicated support team, including an account representative, credit manager and implementation manager.
• CREDIT MANAGEMENT — Wright Express processes and manages credit and accounts receivable.
• SUPERIOR CUSTOMER SERVICE — Wright Express offers world-class service around the clock.
• DETAILED REPORTS — Wright Express provides detailed information regarding site and customer sales, allowing you to quickly analyze their business and make the necessary adjustments to boost sales and efficiency.

Key Fleet Benefits Include:

Expense Control

• KEY PURCHASE INFORMATION — At the point of sale, we collect all the information your fleet customers need to make informed management decisions — date, time, location, odometer reading, driver name, product type, unit and cost per unit, and total cost.
• COST TRACKING — Detailed purchase activity reports help your fleet customers, monitor driver activity, fuel performance, catch discrepancies and set fleet purchasing policies.
• PURCHASE ALERTS — Customers can choose the exceptions they want to track and we deliver an email notification so they can address potential problems or misuse quickly.
• AUTHORIZATION CONTROL — Helps prevent unauthorized purchases with Authorization Controls by setting card limits such as number of transactions per day.

Security

• POS PROMPTS — Drivers must provide an authorized driver identification number and the vehicle’s odometer reading in order to make a purchase.
• CUSTOMER SERVICE — Your customers have peace of mind knowing that our knowledgeable and experienced representatives are available around the clock.

Flexibility

• PAYMENT OPTIONS — Daily, weekly, or monthly by check or electronic funds transfer.
• TAX EXEMPTION — We can bill your qualified customers net of taxes on applicable fuel purchases at participating locations and provide full reporting of the purchase data and tax exemption.

To find out more about starting your own Private Label Fleet Card program, contact us via email at brandwithus@wrightexpress.com or simply call 1-866-230-1635.